In today’s business landscape, it’s easy to get swept up in the digital side to marketing- SEO, social ads, and emails. However, in the rush to go online, many businesses overlook one of the most powerful and lasting tools for attracting customers and building a brand: quality signage.
Physical Presence Drives Decisions
Whether it’s a retail storefront, an office building, or a clinic, your signage is often the first impression your business makes in the real world. It communicates professionalism, attention to detail, and personality before a word is spoken or a product is pitched. In the digital era, signage still matters.
Great Signage:
- Boosts foot traffic by catching the eye and drawing in passersby.
- Reinforces brand identity through consistent visuals, colours and tone.
- Guides and informs customers, improving experience.
- Differentiates you from competitors, especially in crowded spaces.
Maybe it’s time for you to update your signage. Is it outdated? Hard to read? Off-brand? If so, you could be missing out on an easy sales pitch. We work with businesses everyday who are shocked at the difference a new or upgraded sign can make, not just in aesthetics, but in results.
2025 Signage Trends
- Sustainable materials – We try our best to use eco-friendly materials to reduce our environmental impact.
- Interactive elements – We’ve seen a recent surge in QR codes being integrated into physical signs for added engagement.
- Bold typography and minimalistic designs – Clean, high contrast designs are some of our favourites to craft and install, ensuring maximum readability and impact.
- Custom, handcrafted signage – Unique, personalised signage helps businesses stand out and connect with their audience on a deeper level.
By leveraging these trends, businesses can create a signage strategy that remains relevant, appealing and effective in the modern business world.
How Andrews Signs can help you
At Andrews Signs, we understand the power of high-quality signage. From shopfront fascias to corporate window frosting, we provide innovative signage solutions tailored to your branding strategy.
Our services include:
- Informative/directional signage – Improve navigation and organisation.
- Interior window frosting – A private but professional look for offices/meeting rooms.
- Vehicle graphics – Branding on the go.
- Safety signage – Work in manufacturing and industrial sites, healthcare, schools?
- Wall Graphics/Wallpaper – Make a lasting impression and give audiences an immersive experience.
- Shop Front Signage – Customise with acrylic lettering and your brand colours.
Need a second opinion? We’re always happy to offer advice or inspiration. We also understand that over time signs may require maintenance, call our expert team today on 01904 400800 and we can help you out. Or, for inspiration check out our social media!
